I'll be honest, if the big brands keep taking over the local bike shops like this.. (and by 'like this' I mean corporate trek/specialized stores) they're just going to force people to shop online. I'm with Point.. I don't have any desire to put Bontrager or Specialized parts on my bikes.

I personally don't hate Trek, but what I've seen them do is different than what oldnslow2 said above. It's more like if BMW went around buying up Honda, Toyota and Nissan dealerships and turned them all into BMW dealers. I did see a Giant/Liv store in Boston and while the experience there was 100% more positive than at this recent Trek store visit.. it's the same concept. I want particular parts for my bikes.. not bike manufacturer garbage that's been marked up to try and make you think it's good.