If it wasn't for direct mail marketing they'd not have a job to complain about! Direct mail is an important part of our economy because it works. Think about it. Why would companies spend money on a mailing campaign if it didn't pay off?

The trend nowadays is well targeted and personalized mail pieces. Better to send out less "junk" and get a better response and return on your dollar... The postage is always the largest cost of any mailing campaign.