I have been thinking about this comment off and on for the day..."if they fail to capture the niche market of cycling..."

Have they not? Just thinking about what things were like "five" years ago, never mind 15-20. Can't see how Amazon has "not" truly captured this market as well already.

Honestly, I think that is one of the biggest things Amazon has done for the bicycle market...I absolutely LOATHE going in and dealing with bike shops or mechanics in any capacity at all. Once Amazon made it more conventional to get products outside of bicycle shops at a much lower cost, it did a multitude of things for me. It forced me to learn how to do things myself. It severely accelerated my learning curve and skill set just simply based on availability. With things like Youtube, it is making the old guardians of the secret knowledge of bicycle mechanics and maintenance obsolete and empowering everyone in the process. That's a HUGE win win for everyone in the long run! No more dishonest middle men that I have to deal with that severely hamper my educational and skill set opportunities for their own personal gain anymore. Personally, that is one of the biggest and best benefits of Amazon and things of the like that I see now that I am reflecting on it and thinking about all this more. And indirectly, it help spur up forums like this and people speaking about these products much more in depth than we ever had access to. I had not realized all this till just now. Pretty cool!