Seems to me every bike shop is different and unless its small, probably different each time you go in. And, they change over time, especially over a period of years, just as the industry is constantly changing. Some of the most expensive bikes you find these days are off-road and now, road bikes seem to be morphing into varieties of 'gravel-bikes' with the latest marketing angle being, why not fatter tires-- more comfort with no sacrifice in performance. Trek is certainly all over that trend.