As others have mentioned, Trek Project One provides lots of options. I'm fortunate enough to have done a couple road and MTB's in the P1. They're fantastic! Honestly, depending on the paint job chosen, it's not 'that' much more than the retail options. Plus you can spec many of the parts to get the fit right. I went to my fitter, he's fit me on multiple bikes, he punched in the specs and I was able to choose the right stem length, bar width, seat post, etc, for my desired fit. The shop has the now, so upon arival, I will start out with the desired fit.

I just ordered a new Trek Madone Disc SLR with the new ICON Refliptive paint finish. It will be 35-45 days to get a sweet, non-black bike that I won't liekly see too many of in my area.

All of that to say, the project One program is sweet in the sense of custom color options as well as fitting.