[MENTION=473679]surak[/MENTION]

It was Element Cycles, in Redmond. Cervelo had just put the C3 on sale. They updated the paint job and called it a new model, so it was time to clear out old stock. It was lucky timing on my part, my bike had recently been stolen, I was due for an upgrade, and the bar tape is the only part of that bike I paid full price for. This was really the exception to prove [MENTION=273237]oldnslow2[/MENTION]'s rule.

You can currently get an R3 with Di2 for $4K in Bothell.