Originally Posted by
Banzai
Let’s just say I don’t understand how they’ve stayed afloat this long.
Cult of personality is certainly part of it.
I'm not saying they don't or did not have beautiful bikes but to a certain extent many have bought into the founder's philosophy and support it though his products. I'm also not saying that belief in his philosophy is not sincere.
Buying a Rivendell for many is more than just buying a bike. It is a statement of belief in Grant Peterson and what he purports to stand for.
-Tim-