If I understand you correctly, you're wondering about the $125 price on the brown Sports in Pataskala. Obviously, all markets depend on local supply and demand, but in most places I would say that $125 is a decent price for a Raleigh Sports in good working order with bad tires (which is what I see here). If there are any mechanical problems we can't see from the photo, then that price might be a little high, depending on what you'd need to do.
As for changing the rims: that depends on what you want to do with this bike. If you're just riding for recreation in good weather, the steel rims will do just fine. If you're going to commute in all weather, then the aluminum rims (
these) might be worth it.
Either way, you should probably put new tires and
Kool-Stop brake pads on it. Those are easy upgrades you can do yourself. Keep in mind that the "26 x 1 3/8" tires on the Raleigh (590 mm) are not the same size as the "26-inch" tires on your cruisers (559 mm). The crucial measurement for the Raleigh tires is 590 mm. If you're not doing a lot of riding,
these will do fine. If you want more protection from flats,
these are great. Good luck!