Originally Posted by
avole
A waiting market? As I've already mentioned, the market has changed since the design was first announced. There's a strong chance it has missed the boat. After all, if you want to produce a bike that will better the best - and that is the stated market - then there's only one or maybe two companies that are your targets, and both are flourishing. The rest of the folding bike market is happy, and rightly so, with inexpensive bikes made in one of the Chinas.
The 'market' has changed in the last 3 years. The folder market has grown and continues to grow strongly, as does the bike market in general. The new dynamics really are the e-bike market, dockless bike schemes and other such schemes.
The Helix is a unique design which shifts the balance of compromise on a folder significantly. If the price is right it will pick up market share from established premium folder brands for that reason primarily. It may also attract some who would normally go for a hybrid for similar reasons.
They certainly will need to address the e-bike side of things, as some of the established players are doing, but plenty of people want a bike over an e-bike and prefer to own over shared options.