Originally Posted by
avole
You need to look at the target market for the helix, not the general market. The Helix is firmly top end, so it’s a niche market.
The other problem, of course, is the return of tarifs, which is going to make it more expensive to produce..
My points above are in reference to the premium folder market specifically, not the general market.
Do you know something about the final pricing that the rest of us don't? We don't know what final costs will be or where they will drive the pricing. Helix will definitely be targeting the premium market but where in this is yet to be seen.
Which brands do you see it trying to compete with?
Seems strange for Helix to have invested so heavily in highly scalable, cost reducing automation of the manufacture process if they are aiming at a tiny niche at the very top end.
On the cost front, which tariffs do you mean and how do you see these putting Helix at a market disadvantage? As far as i am aware Canada has not instated any tariffs on titanium tubing or bike parts from the east and no country has recently changed their tariffs on folding bicycles from Canada?