Originally Posted by
I-Like-To-Bike
How many would you like?
If the "lifestyle is good enough for King James, as well as the Kings of Hollywood, Pop, and Rock and Roll, et al. it is good enough for me.
Youu don't seem to grasp advertising.
The idea is Not t show celebrities riding bikes. Celebrities are already in a different class ... they have options and opportunities that others do not have. Peopl might like to see celebrities, but people don't see their quotidian lives as having any relationship with what celebrities do day-to-day.
Celebrities are great for endorsing a brand ... but a lifestyle? By definition celebrities live lifestyles which most people cannot.
"Lyfestyle" adds such as the OP is discussing---which the bike industry Does use, but aimed at existing cyclists, not new cyclists, show ordinary people doing ordinary bike things. So, current ads show people in spandex struggling up big hills, or sprinting or riding gravel or even touring ... but they are people fully decked out in every piece of cycling gear they advertisers can pack on there,because they want o sell all that gear.
The OP wants to see pictures sort of like the celebrity shots above ... maybe even a little further from the bike, because the idea is to show that the bike is a Part of the "Lifestyle" rather than the Center of the lifestyle. See the difference?
Most people who self-identify as "Cyclists" see cycling as an essential and one of the most important parts of their lives. The OP wants to reach people who might use the bike as an alternative to the car .... but those folks don't consider themselves "Car drivers" who obsess over cars.
The OP is suggesting pictures of ordinary (but better looking than ordinary, better dressed, better groomed, and wearing full makeup
) at bars, art galleries, cafes, cinema pubs, farmers'markets, the stuff that they probably already do .... but riding bikes to do them. Some shots of them riding or sitting on bikes are great, but equally or even more important, shots of four or six people sitting around a table having an unnaturally good time--just like any beer, liquor, or soft-drink commercial or even ads for chain restaurants ..... but prominent in the background are several bikes, or at an outdoor table one person is sitting on a bike on the other sod of a railing but leaning in to take a selfie with the unnaturally happy group ......
The ads are aspirational not in that one wants to be like LeBron ... but in that people want to be that happy and have that kind of camaraderie ... and are stupid enough to think that products can get them there. it is the root of most advertising--better living through better shopping. So the ads need to feature normal people, and not necessarily have bikes as the central theme.