Yep. A well established template. Wonder why they aren't still doing it...

Probably the next cycling idea that will target normal people doing normal stuff, besides the bike share program concept, will be e biking. It's already happening with the focus on engaging more people who ordinarily wouldn't consider themselves able to ride a bike and also appeals to those who want the experience but not the physical effort. I have a friend who lives on a small Gulf Island and she bought an e version of a pedal scooter thing for her local daily commutes. Off Island she uses her car.