I've noticed the B&M stores will charge more for the very same item that can be bought at the tap/click of a button in the comfort of one's home, & should you still decide to toss the B&M business the bone to make a sale, the biggest let down is they too will need to order it for you, for that same item costing you more from the B&M store. I'd much rather save myself some hassle & the transportation logistics by ordering it myself online, especially if it is also saving some money & I wouldnt even need to put pants on.
Would I be wrong to think; having the product readily available could greatly impact the sale when it comes to being an average consumer?
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-YMMV