Go ride some fire roads for awhile. After a winter of access roads on Gravelking SKs, the downtube on my Ritchey-- which is powdercoated, not painted-- is sandblasted to an uneven matte finish. Plenty of nicks from rocks on the chainstays, seatstays, and forks. Rock dings on the rims and spokes. Those nicks and dings give character. My Cervelo has 4-5 little chips in the paint from kicked up rocks-- but even while splitting time with the Ritchey, it put on 5,600 miles in its first 12 months.

Bragging about a scratch free bike is... bizarre. Or maybe scratch free comes with living somewhere that the roads don't suck. I wouldn't know.