Notice how everything you shop for now is smaller and you pay the same price? Prices keep rising and packages of food are smaller. Its just another corporate Salsa move to charge more and pay less. A WTB saddle probably costs them 10% of what a Brooks costs them. Oh, they'll have a good reason for why they made the switch, probably blaming it on sales or customer preference, but in the end its probably just to squeeze more blood out of the turnip.