Originally Posted by
JohnDThompson
If this is a front wheel, often all that needs to be done is flipping the wheel around in the fork so the lip is on the trailing, rather than leading edge when it hits the brake pad.
+1. Thanks for mentioning this. It's easier if the brake pad drops off a lip rather than running into the side of the lip.
I always check for this when building a wheel, too (when I can flip a rear rim around as long as it's not yet connected to the hub). Only time when I can't do anything is with an offset/asymmetrical rear rim.