That's pretty melodramatic and over the top really, and a little tin foil conspiracy in the blame the company automatically.
Sure, companies do shady **** sometimes. But so do customers, and I see more shady customers than businesses, and really we all end up paying a little more as the businesses have cover both the cost of their own mistakes, and also the cost of cleaning up after trashy people.
SRAM replaced mine no problem. But honestly, they have sold tens (if not hundreds) of thousands of units of eTap, and I have seen only a handful of issues like this on the forums. Not hundreds. Not even dozens. 5 or 6. And I was one of them. It just be like that sometimes.
But I don't really see SRAM like scrooge mcduck over there counting their millions while the peasants all eat cake.