Originally Posted by
Marcus_Ti
No one is getting eTap "cheap" or on "sale". You have to buy it in your regional price market and pay MAP=MSRP.
Well... I bought eTap when my (not-so-)LBS had a special promo: Buy a complete eTap group and get the installation free.
Now maybe they really did just throw away the 2-4 hours (?) of labor they would have normally billed for this job just to make the sale...but from what I know of retail operations, it's way more likely that there was a limited-time DFI discount or a yearend VIR available from SRAM that allowed my shop to absorb that loss without actually becoming unprofitable.