I've had a couple pass through my hands. One wore the Sears brand and the other wore the J.C. Higgins brand on the headtube, but both were stamped "Made in Austria" on the rear stays. Let's see......alloy bars, Weinmann center pulls, steel cottered cranks, decent looking frames, UGLY colors. And the two chainrings were only a few teeth different, Very tall gears. the Sears had really cool "humped" drops (wish I'd kept those), and both wore Simplex running gear.
I paid $2.50 for the plum colored one, and the thrift store actually gave me the orange one for free - they were gonna toss it in the dumpster.
Sears Puch:
J.C. Higgins Puch: