Hi! I am currently working on my exam, trying to promote the brand Term and their Ebike with a folding function.
I am interested to learn about the consumers who buy these bikes with a folding function.

Why a folding function? What is it specifically good for? Why do you use it? How much are you willing to pay? What are your preferences and focus areas when buying a bike with a folding function? How old are you? What gender are you?

I am interested in any information I can get, however, it would be very much appreciated if you, owning an E-bike with a folding function, would agree to answer some more specified questions.

Thank you so much for your help!

Aarhus University, Denmark
Marketing & Management Communication,