Well, I'm not saying I approve or condone what Lance did. I just understand it.
If it's unlikeable, it's because we were forced to acknowledge that a sport we love is just another cutthroat business at the pro level.
And I can understand that as well. I remember the epiphany I experienced when I read a book of how the board game Monopoly is supposed to be played, which reduces the mere chance and introduces ruthless strategy and tactics. When I played that way I won by huge margins... and lost some friends. It was a real eye opener about what it takes to win and why most people are not temperamentally suited for corporate success.
For that matter, I'm not suited for corporate success. I enjoyed the ruthless game play of the board game. I would not enjoy doing that to people in real life. But that's precisely what the developer of the game intended -- to demonstrate to ordinary people how they were being screwed by big business.