With bike computers, we're at the stage we were with cell phones pre-smartphone revolution. They had clunky user interfaces that were difficult to set up but once you got them set up, they worked ok, but just "ok." That's pretty much what we have now. Great opportunity for a disruptor to show up and tip over that market. Can't wait - bike computer UI's basically suck. Garmin is kind of the Palm Treo of the bike computer world - no real competition but the first. That didn't end well for Palm (or Microsoft for that matter). Hopefully, Garmin gets religion sooner than later and does some real innovating in their UI.

J.