Hi everyone,
My name's Alan and I'm one of the managers at ID Discount. I came across this thread randomly by Googling, so I figured I'd address a few comments here

Thanks for reaching out and offering more information. I think you know that most internet users are (or should be) cautious about using a service that asks for personal information. Knowing this, I think you should anticipate all of the user concerns and go all out on your web site to assure people that your service does all it can to minimize risk. You did a good job in your response to my original post, why not have the same information (and more) available during the registration process. Endorsements from well-known vendors would be a real plus.
My choosing not to register had more to do with lack of comfort rather than any outright indications that your service was not on the up-and-up.
Again, thanks for the response.