Excel Bikes buys them off the line from Merlin / Litespeed. The only thing you are missing is the name (and possibly whatever things might go along with that: ego, warranty, Q.C.). They're really good, and yes are a tremendous value. I'm not sure why anyone would buy the comparable Litespeed model, in fact. Obviously there is no Macalu version of the Ghisallo, Vortex, etc - but they are mid-range LS/Merlin bikes. I am unsure of the direct lineup but if you're curious I can probably find out..