Originally Posted by CliffordK

It looks to me like they should integrate a cell phone or bike computer mount into that stem.

Why not go internal to the stem, behind the bars?

I could see an effort to do retro support for cable brakes, but on a new bike, I'm not sure why they don't just use one of a plethora of new integrated hydraulic brake levers, and eliminate the cables.

For quite some time,there has been a TRP HY/RD brake system that was cable actuated hydraulic, but put the hydraulic system at the brake calipers. Using hydraulic to simply improve pad float/adjustment.

Of course, short-run straight cables could be a benefit in some situations.