Originally Posted by
FolderBeholder
This product is “about to drop”, it isn’t in it’s infancy or early stages of development anymore (supposedly) THIS is the time increase the halo of interest and attract potential new buyers who arent backer’s/early prospects (those have benn captured already) if he isnt going to consider the internet and forums of passionate, focused bicyclists his market, what is?
He won’t be selling these via the Sears catalog....
Even if the first bikes shipping to backers soon, it will be months before all KS and pre orders are fulfilled. Focus is no doubt on getting the final product ready to ship and the business ready for market. They had a fairly strong marketing campaign for the KS funding so not a new concept for them and there is time enough for that later. I expect that, subject to good reviews from early backers and perhaps select industry publications, the existing pent up interest and word of mouth will provide sufficient demand to keep them at capacity for the rest of this year.