Western Bikeworks has already gotten ahold of eTap AXS, and as expected, any early adopters are gonna get MAP'd,
hard.
Non-hydro 2X levers + FD + RD: $2,000 (1X non-hydro $1,550, 1X hydro $2,050, 2X hydro $2,500)
RED crankset: $690, w/ power $1,200 (no price difference for 1X vs 2X)
Flat-top chain: $70
Cassette: $350
So a typical rim-brake 2X roadie is looking at $3,110 for the group-- plus the cost of the special xD driver, I would imagine. Buyer would get about $300 in store credit on the purchase though, mostly offsetting the cassette.
I'm probably equal parts poor and cheap, but all I can think is,
man, I could put together a real nice bike... or two... for 3 grand.