Originally Posted by
clubman
Guys, it's a relatively recent picture and bikes, staged or not. You can find Italian Montana Biciclettas for sale with a similar features. The guys are well dressed, modern men with retro styling, like their bikes, with, as mentioned a nice sepia toned photoshop filter. Nothing too exciting.
Could be an e-bike, looks like the same battery under the rack. The old pic obviously precedes v brakes but the rest of it???
Go here.
Bici elettrica Montana E-Bluecity Uomo 28" e-bike 2018. Di Ruvo - Bike Store
Nothing indicates ebike, and this looks more like the bike pictured: https://www.montanabike.com/catalogo/consumer/r329-m-streetland-man-3x7-revo/
This one even appears to have the same rack and shifter: https://www.montanabike.com/catalogo/consumer/r1930-m-lunapiena-man-ty-300-3x7-sti/
That shifter might be the best clue-- anyone know when that style first appears?
Also, I don't think it's staged -- the bag and cheap lock hanging from the handlebars on the right is just such an unglamorous lived-in level of detail that I don't think anyone would think of staging it.
I still think the complete lack of led lighting puts this pic back in time a while. Definitely pre-2000.