Originally Posted by
non-fixie
I have. When I was there in the early 1970's one thing that struck me as a young Dutchman were the strong ties Brazil had - well, at least São Paulo had - with both the US and Japan. That catalog fits right in.
I understand that Mundo Cycles was part of the West Coast Cycle Supply Company brands and bicycles from other countries were sold under the same name in the USA. The actual Caloi website does not even mention that they export those bicycles in the '70s. Nevertheless, you are right, there is a huge cultural influence from the USA and in São Paulo the Japanese influence is noticeable too. You must have visited Liberdade district when you lived there.