Originally Posted by
Seattle Forrest
The Enve 4.5 ARs, or prototype versions of them, spent hundreds of hours in a wind tunnel on half a dozen different bikes. The LB ones didn't. That's not important to 99% of the world's cyclists, but it's an expensive difference. It's important to enough people (triathletes, racers) to justify the price, and gives them a boutique reputation that entices a smaller number of cyclists to buy them. Also they have some cool tech, and fantastic service.
I'm not trying to sell you Enve wheels, I'm trying to shed light on the issue.
So small, as it turns out, ENVE hasn't been making money for a while and AMER Sports is unloading them along with Mavic.