That's a unique approach to integrated levers! Marginally similar to SunTour Command, in the sense that a lever rotates on a horizontal lateral axis. Unlike the Commands, this only gives you one lever (or wing) to handle. As a result, you have to pull the lever back towards you. With the SunTour, there was a wing on each side of the pivot so you could always push to make the shift.

It is somewhat similar to the Kelly Take-off, and probably with a more convenient lever location.
It would be fun to hear a review of these!

Steve in Peoria