IIRC, there was an early Canondale ad for their early road bikes...bear with me since I have to describe the picture...

It was just the frame laying on its side, and squatting on the rear triangle (feet near the chainstay and RD hanger) was a woman in full bking kit. There was some tag line about "aluminum for strength and stuffness" I don't remember exactally. It was maybe 1987. I remember that the tubes on those early bikes were HUGE. There were a lot of rumors about them cracking in very cold weather...probably BS.