Oh, if we're doing Strava confessions, where to start? Done an entire out-and-back 25+ mile ride just to take a KOM from someone I know, out of spite? Absolutely. Headed out on days with heavy winds from the north, and pre-selected southbound segments before leaving the house? More than once.

But more fun even that KOMs... QOMs. I pick a handful of segments and play leadout man for my wife-- she's half my size, so she might as well be drafting off of a van. Unsurprisingly, she has in this way destroyed some local segments. I cough my guts out to miss the top-3 by 2 seconds. She's got the QOM by over a minute in some places.