A few years back, I knew there was this segment near the end of my Sunday club ride. Sundays tend to be recovery days. I figured I'd give 80% and see how I placed. Maybe I'd get a top 10! The segment was about 1/2 mile of maybe +2%, flattening out and going slightly down a little before another gentle rise. I soft-pedaled the down slope (not really enough to call a 'downhill,' and declined to push hard on the last bit up to a stop light.
When I got home I found I'd tied for first place. Well, the co-King took 2 years to take it back, and when he did, several others from his paceline did it with him. Last year one of them commented that they dread seeing that I'm riding on 'their' routes because they never know when I'm going to do that.
I don't need to have any KOMs, but it's nice to know that the local team respects my potential.