They were a online only brand that went out of business a few years back, they built fine bikes. The one you linked to is the XO top of the line build and that for $700 isn't a bad deal but BUT!!!!!! I doubt the one you are looking at is the XO version. I don't see a guy buying a $2k bike to ride around the neighborhood with their kids. I think the Goblin builds started at around $700.