My favorite rims are HED Belgiums, Velocity (just about anything from them) and H+Sons (Archetypes and TB-14s are what I tend to use). I would also give a shout out to WTB but they also did stop making a great rim the ChrisCross. Get a good competent wheel builder and some decent quality parts and you will have a good long lasting set of wheels. You don't have to go super expensive but you do want something of quality, for MUSA stuff White Industries is pretty reasonably priced and very high quality hubs (and other components) all in Petaluma, CA. My road bike wheels are WI T11 hubs laced to H+Son archetypes with Sapim force spokes and secure lock nipples and haven't touched them as far as truing is concerned they are dead straight and I am not a light person.