Originally Posted by mtb_addict

Prices are jacked up to "increase their appeal", according to marketing experts.
Not for us, but for the 1%. Wealthy customers wants "exclusive" products.
1% seems small, but 1% of 7 billion people is 70 million. That is still a good size market.


But are buyers paying full price for these high end models? Companies could easily jack up the msrp...and then do a "kick back" to the dealer to move these bikes.
Either way, having a bike with a big dollar sticker tag enhances the brand image.