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Badge launch was 1971.
The 3D head emblem marks it as slightly later.
Earliest examples had emblem of stamped sheet.
This is the bottom of the line model.
Transition time from Italvega to Univega was 1976.
Here is an ItalVega catalogue from 1976.
Note how the Viva Sport model has begun to wear some fittings from Japan by this date...
bulgier.net - /pics/bike/Catalogs/ItalVega-76/
Marque(s) created by Ben Lawee, a bicycle importer/distributor in southern California.
ItalVega produced in Padova by Torresini (Torpado).
Italvega, main
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