I have always liked the Giro Sport Design - Santa Cruz collection. Most of the products they market in that collection are very understated and have a classic look. I have one of their helmet for road bike riding. It looks similar to the pics the OP posted but it is in a Matte Black, my favorite color. I also have a couple pieces of the apparel. All of them are very functional and look good on and off the bike. No bling.