As one who is familiar with the effect the movie 'Jaws' had on the popularity of shark fishing (caused some species to go endangered and made millionaires out of some charter boat captains), and the effect the movie 'A River Runs Through It' had on the popularity of flyfishing for trout (caused trout streams everywhere to be more crowded and turned flyfishing into a multi billion dollar industry), all we need is a Hollywood blockbuster about road biking starring the latest young heartthrob.


Perhaps a movie based on the life of Greg Lemond? Picture a climactic scene with Zac Efron slamming through the gears with his downtube shifters to take the lead and win the race. All of a sudden any bike with downtube shifters would be sought after and preferred over brifter equipped bikes.

It's about time Hollywood did another biking movie actually. 'American Flyers' is 33 years old. Perhaps the doping scandal is to blame.