Blame the shop owners
In Chico there was a couple of shop owners who hired friends or friends of their kids regardless of cycling knowledge or even experience. One didn’t know that sew ups were still being made and ridden, another didn’t know a foldable tire from a steel bead. One of the owners assured me he could face my frame and fork, he has been in the biz forever, turns out he was wrong. I blame the shop owners for not taking their customer base seriously. One of the benefits of a college town? An endless stream of new customers not too fussy about cycling.