Vendex?

Vendex was the house brand of Vroom & Dreesmann, aka V&D, a large Dutch retailer that went belly up a while ago. BITD you could buy Vendex ironing boards, camping gear, coffee machine accessories, typewriters and, it seems, bicycles.

Always reasonably-priced stuff, in the "bang for your buck" category. I wouldn't expect anything special, though.

Ad from 1972: