Originally Posted by
Broctoon
It's interesting to see the evolution of bike components as racers and ordinary consumers discover what works best, and marketing hacks push trendy features in a dynamic interchange of supply and demand.
Indeed. The fun one is when a minority of individualists and rebels come up with something minimalist that flies in the face of the marketing — and within about 3 days, the marketing people have turned round and started mass-marketing it as "rebellious", but in a range of colours and flavours. It happened with punk rock in the mid 1970s and it happened with fixed wheel bikes a few years ago.