I've been wracking my brain trying to think of use cases for expensive commuter bikes ($1000+).

I live in NYC and have Cannondale Quick that I paid $750 for and that was a bit of a stretch for me. But I see these manufacturers selling $1500-$2000 bikes for commuting. To me, an ideal commuter bikes is discrete (drab colors, not flashy, etc.), capable - but without the expense of high-end/name brand components, and most of all - relatively cheap! Because there's a good chance it would get stolen.

Anyone have thoughts? Who's buying these things?