I've been putting on some miles with a local seniors cycling club. Average age: About 60. The 'A' rides are generally long and fast, as this crowd rides 300 plus days per year. Depths of the winter arr spent riding in Scottsdale.
No shortage of disposable income either; this crowd can afford anything.
Anyway, this crowd is increasingly locked to their shops due to internal frame cable routing, hydraulic discs, electronic shifting and tubeless. Routine maintenance tasks that 20 years ago they would have been embarrassed to take to a shop are now the norm.
As far as the bike industry is concerned: Mission accomplished, I guess.
Fortunately, despite yearly bike hardware budgets in excess of $10k, most of the smarter folks in this crowd have not caved into the road disc nonsense.