I actually just put in an order for my first Trek road bike. It's a gravel bike and about the only one that had what I wanted for a price I was willing to pay. I checked the catalogs of the brands sold by local shops here, and a Trek best fit what I wanted. Doesn't hurt at all that they have it in British Racing Green. I've owned Felt, Fuji, Raleigh, Ciocc (still do), and Specialized before. Trek is definitely one of the more ubiquitous brands.