Bought my first Trek roadie in 1996 fit like a glove so I bought it. Before the Lance rush.

Bought another alum Trek in 2005. 3 years and 13,000 miles the frame cracked. Replaced no questions asked to a carbon/alum mix worth $1700. That frame also cracked at the alum section 13,000 miles later, again replaced no questions asked and again, free upgrade to the frame and fork of a $2200 full carbon Madone.

So yeah, on Trek before the Lance thing, still riding Trek and big reason is their warranty being an honest customer.