People could go to the other thread and get some info (link is above ...) assuming anyone Wanted to know what they were talking about.
These are serious bikes with serious builds, bought by the Walton Bros (at least one of whom is an avid cyclist) and for some insane reason offered for sale via Walmart. These are not "Walmart" bikes. These are not cheap pieces of crap designed to look like bikes. And the Walton lads, being riders, Know that they couldn't pawn off crap in a market as competitive as the higher-end bike market. Riders have too much interest, too much information, and too many choices to bother buying crap---so the Waltons are not selling crap, with these bikes.
I am not endorsing them, I am just facing realities and using what i have read about the offerings. As far as I can tell, these bikes are as good as any other bike of similar build and cost on the market---it's not like the Waltons couldn't afford to buy quality, and it is that they couldn't sell low quality ... two bad reviews and a few customer complaints and the whole deal would be dead int h water. Prospective customers are already going to be challenged by the "Walmart" connection (as these threads clearly show.)
These are the real thing.
As for downhill bikes ... that is a much smaller market, every bit as competitive, and very regional. Road- and gravel-riding are pretty much nationwide, so that makes a lot more sense.