One thing that may be of interest... I mentioned earlier in the thread how Canyon-SRAM have signed a Zwift competition winner to a contract each year since 2016. Although these ladies aren't winning major stage races yet, they are getting re-signed, so it's not strictly a marketing exercise, they are getting some real talent out of the competition-
https://www.cyclingnews.com/news/can...arris-in-2020/