Giant as a company may be huge but as a bike brand in US bike store retail, I’m sure they are third or so. They also don’t spend as much effort being cool or telling people the next thing to want.
You could also make an argument they’re kind of derivative:
https://www.bicycleretailer.com/nort...t#.XilLVSSIbDs
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Genesis 49:16-17
"Well, well!" said Holmes, impatiently. "A good cyclist does not need a high road. The moor is intersected with paths and the moon is at the full."